Brand Campaign
Client: Popeyes
Agency: GSD&M
Role: ACD Copywriter
ACD AD: Michael Griffith
CD: Jeffrey Butterworth

How do you put Popeyes wings on a football fans’ radar? You create an entire line of products made to enhance their football-watching, wing-eating experience. Then you get football icon Jerry Rice to endorse them. 


OLVs










Tray liners