Brand Activation
Client: Popeyes
Agency: GSD&M
Role: ACD Copywriter
ACD AD: Kate Gates
CD: Jeffrey Butterworth
People go crazy for the Popeyes Big Box. But who loves it the most? We had Popeyes fans duke it out in the first-ever brainwave tug-of-war.
Client: Popeyes
Agency: GSD&M
Role: ACD Copywriter
ACD AD: Kate Gates
CD: Jeffrey Butterworth
People go crazy for the Popeyes Big Box. But who loves it the most? We had Popeyes fans duke it out in the first-ever brainwave tug-of-war.
Case Study
All ad units led viewers to a mobile game where they could compete against a live opponent in real-time for the chance to win a year’s supply of Popeyes.
Austin Addy’s–Digital Best In Show
National Silver Addy