Client: Pinterest Predicts
Agency: Mojo Supermarket
Role: ACD Copywriter
AD: Dawn Kim & Harper Biewen
GCD: Gianmaria Schonlieb
Pinterest Predicts is an annual trend report that forecasts the biggest trends of the upcoming year. For the launch of Try on 2025, we partnered with TikTok’s most original creators to make Trend Drops: 20 bespoke products and experiences that let people try on the biggest trends of 2025 before they’re everywhere.
12 creators. 8 brands. 20 original drops released over the course of one week. First come, first to serve 2025 looks.
Results:
202M Impressions
+680% YoY Social Performance
$0 Media Buy