Partner: Jewish Federation of Greater Pittsburgh
Agency: GSD&M
Role: ACD Copywriter
ACD AD: Kate Gates
CCO: Jay Russell
On October 27, 2018, 11 worshippers were gunned down at the Tree of Life Synagogue in my hometown of Pittsburgh. Eerily enough, it happened just blocks away from the home of everyone’s quintessential TV father figure and role model, Mr Rodgers.
My partner, Kate, and I knew we had to do something to lift the spirits of the closeknit, sports-crazy, beautiful town I call home. So, we took a page from Mr. Rodgers book and partnered with the Jewish Federation of Greater Pittsburgh to create a video that reminded this great city where to turn when all feels lost.
https://www.adweek.com/creativity/mr-rogers-words-of-enduring-love-help-shine-a-light-on-pittsburghs-response-to-tragedy/