Client: Hinge
Agency: Red Antler
Role: ACD Copywriter
ACD AD: Dawn Kim
ECD: Lindsay Brillson
Hinge is the dating app designed to be deleted. When two people make a connection, Hinge’s cute little mascot happily dies a weird and brutal death. When we were asked to refresh the work for Gen Z, we tapped iconic TikTok creators across our key global markets to be the voices of the campaign. Our team worked with our creators to react live and improvise reactions to Hinge’s death in a series of :15s, :06s and :30s ads, bringing a level of authenticity unmatched by a traditional script.
Narrated by @itskeyonn
Narrated by @samanthandrew1
Narrated by @victor.kunda
OOH
Photography for Social
Gifs
BTS
