Client: Chicago Bears
Agency: Two by Four
Role: Copywriter
AD: Aaron Sanfillippo
CD: Adam VonOhlen
How do you get impassioned Chicago fans behind the "Monsters of the Midway"? You ask them to believe.
OOH
Congratulatory Print Ad for Blackhawks
Guerrilla Tactic
Q: How do we drum up excitement for the 2013 football season on a small budget?
A: Leverage their highly visible fans and current players.
We made them customized fan gifts.
And sent personalized letters to alumni, celebrities, current players and, my favorite, Stacy Greenberg, wife of ESPN personality (and Green Bay fan), Mike Greenberg.
Brian Urlacher
Ashton Kutcher
Mike Greenberg
#Love
