OOH, Print and Guerilla Campaign
Client: Chicago Bears
Agency: Two by Four
Role: Copywriter
AD: Aaron Sanfillippo
CD: Adam VonOhlen

How do you get impassioned Chicago fans behind the "Monsters of the Midway"? You ask them to believe.











Congratulatory Print Ad for Blackhawks



We sent customized gifts to highly visible fans and players.


And personalized letters to alumni, celebrities, current players and, my favorite, Stacy Greenberg, wife of ESPN personality (and Green Bay fan), Mike Greenberg.

Brian Urlacher


Ashton Kutcher


Mike Greenberg