︎

Brand Campaign
Client: Hinge
Agency: Red Antler
Role: ACD Copywriter
ACD AD: Dawn Kim
ECD: Lindsay Brillson

Hinge is the dating app designed to be deleted. When two people make a connection, Hinge’s cute little mascot happily dies a weird and brutal death. When we were asked to refresh the work for Gen Z, we tapped iconic TikTok creators across our key global markets to be the voices of the campaign. Our team worked with our creators to react live and improvise reactions to Hinge’s death in a series of :15s, :06s and :30s ads, bringing a level of authenticity unmatched by a traditional script. 

Narrated by @itskeyonn

Narrated by @samanthandrew1

Narrated by @victor.kunda
















OOH




Photography for Social



Gifs



BTS
OLV
Client: Famous Footwear
Agency: The Mayor
Role: ACD Copywriter
CDs: Leigh Brown & Jon Williamson
ECD: Tom Hamling

For kids, back to school is a moment to reinvent themselves. However they choose to make their mark, Famous Footwear wants them to make it famous.
Brand Campaign
Client: Banter
Agency: Red Antler
Role: ACD Copywriter
CD AD: Chad Powell
ECD: Lindsay Brillson

Remember Piercing Pagoda? 
Not only were we tasked with making your mom’s favorite piercing booth at the mall cool again, we needed to educate millennials and gen-Zers about Banter’s steep product offering of fine jewelry. So we indulged their main character spirit by convincing them to spoil the best parts of their bodies with the very best pieces.


Social Videos





Paid Digital



Social

Carousel post copy: Category is: feeling yourself.

Carousel post copy: Any questions?



Gifs



Still Photography



Polaroids
Brand Campaign
Client: lululemon
Agency: AKQA NY
Role: ACD Copywriter
ACD AD: Dawn Kim
GCD: Nina Mourin

From barre to brunch, lululemon leggings give you the comfort and confidence to fully get into the experience. We partnered with TikTok influencers to showcase the fit and flexibility of lululemon in a global campaign that modernizes the 30-year-old brand and proves that it’s leggings stretch far beyond just yoga.

OLV

Paid Social


Social Stills



Landing Page


Store
OLV Campaign
Client: State Farm
Agency: TMA
Role: ACD Copywriter
ACD AD: Claudio Venturini

The thing that State Farm hangs its hat on, service, has been out of the insurance game for so long, millennials don’t know how to react when they come across it.